Ordinary Consumption promotes a distinctive approach to the understanding of the central practices of consumer society, a book with a controversial message, it will be a source of debate about the appropriate agenda for reserach.

Jukka Gronow is a Senior Researcher at the Finnish Academy of Science. Alan Warde is Professor of Sociology, University of Manchester, and a co-director fo the ESRC for Research on Innovation and Competition (CRIC).

Introduction by Gronow and Warde 1. Consumption and Routine Kaj Ilmonen 2. Routinization or reflexivity?:consumers and normative claims for environmental considersation Bente Halkier 3. Ordinary and extraordinary consumption 4. Consuming the ordinary: changing habits versus routinisation Mark Tomlinson 5, Deviant pleasures and the normative rhetoric of the consumer society Roberta Sassatelli 6. SMART LIFE 9.0 - Representations of everyday life in future studies Katja Oksanen 7.Consumption caught in the 'cash nexus' Tim Dant 8. Networks of provision: consumers, utilities and technologies Elizabeth Shove and Heather Chappells 9. Ordinary and Distinctive Kitchens; or 'a kitchen is a kitchen is a kitchen' Dale Southerton 10. Lifestyle and social integration: a study of middle class culture in Manchester Brian Longhurst and Mike Savage 11. Working at consumption: the second home and daily life Davina Chaplin 12. The role of states in the creation of consumption norms Terhi-Anna Wilska Afterword The implications of ordinary consumption Akan Warde and Jukka Gronow