Get scrummy, in every industry and in life

Scrum is a way of infusing creativity and collaboration into any project. Scrum For Dummies introduces you to this popular agile framework and shows you how it can help you innovate in any business or industry and even in everyday life. You don't have to be a programmer to benefit from sprints and other hallmarks of the scrum method. Save more lives, improve your children's education, optimize your publication strategy, increase customer loyalty, manage your retirement portfolio, plan a wedding-the possibilities are endless. Scrum can help you do it, and Dummies can show you how.

Inside...

• The simple rules of scrum
• Planning with scrum
• Balance scrum accountabilities
• Prioritizing and meeting goals
• Scrum for manufacturing, healthcare, education, and services
• Scrum in marketing, sales, operations, human resources, and finance
• Using scrum in your daily life

Mark C. Layton is an entrepreneur and certification instructor with 25 years of experience in organizational design.

Steven J Ostermiller is a community builder, certified trainer and mentor helping organizations and people become more agile.

Dean J. Kynaston is a coach, Certified Scrum Professional, and organizational agile transformation leader.

Introduction 1

Part 1: Getting Started with Scrum 5

Chapter 1: The Basics of Scrum 7

Chapter 2: The First Steps 27

Part 2: Scrum Product Development 45

Chapter 3: Planning Your Work 47

Chapter 4: The Talent and the Timing 67

Chapter 5: Release and Sprint Planning 89

Chapter 6: Getting the Most Out of Sprints 117

Chapter 7: Inspect and Adapt: How to Correct Your Course 137

Part 3: Scrum for Any Industry 147

Chapter 8: Software Development 149

Chapter 9: Tangible Goods Production 169

Chapter 10: Services 189

Chapter 11: Publishing: A Shifting Landscape 215

Part 4: Scrum for Business Agility 225

Chapter 12: IT Management and Operations 227

Chapter 13: Portfolio Management 247

Chapter 14: Human Resources and Finance 273

Chapter 15: Business Development 293

Chapter 16: Customer Service 313

Part 5: Scrum for Everyday Life 323

Chapter 17: Dating and Family Life 325

Chapter 18: Scrum for Life Goals 345

Part 6: The Part of Tens 367

Chapter 19: Ten Key Benefits of Scrum 369

Chapter 20: Ten Key Factors for Enabling Scrum 377

Chapter 21: Ten Key Resources for Scrum 383

Index 389