With the latest insights from the world of communication studiesinto the nature of corporate reputation, this new addition toWiley-Blackwell's series of handbooks on communication andmedia reflects the growing visibility of large businesses'ethical profiles, and tracks the benefits that positive publicattitudes can bring.
* Serves as the definitive research collection for a fast-growingfield featuring contributions by key international scholars
* Brings together state-of-the-art communication studies insightson corporate reputation
* Identifies and addresses the lacunae in the researchliterature
* Applies new theoretical frameworks to corporate reputation