This provocative book challenges many of our ingrained assumptions about the direction of contemporary capitalism and offers fresh perspectives that will inform the development of a new and relevant political economy for our times.

Capitalism, ethnography and Trinidad; pure capitalism; the local-"global" and the global-"local" companies; the ethnography of brands - the Trinidadian sweet drink industry; the production of advertising; the content and consumption of advertisements; retail and shopping; consumption and capitalism.

Daniel Miller Professor of Anthropology,University College London. Recent books include 'A Theory of Shopping', 'The Internet: An Ethnographic Approach' (with Don Slater) and Ed. 'Car Cultures'.