This book provides a concise, critical expert overview of the elite group of consultants, analysts and commentators known as 'management gurus'.Often dismissed as lacking in substance, this volume demonstrates that gurus must be taken seriously given their impact on the world of management.

Introduction. Two: Who are the Gurus? The Limits of Personification. Three: Guru Theory. Four: The Guru Industry. Five: Guru Speak. Six: Reframing Research on Guru Performance.

David Collins is Professor in Management and Dean of the Suffolk Business School, University of Suffolk, UK.