Professor Tara Brabazon is the Professor of Cultural Studies at Flinders University, Australia and Professor of higher education at Massey university, New Zealand. She has been a dean of graduate research, and fulfilled a range of leadership roles in higher education.  She is the winner of six teaching awards, and has published twenty books and over 250 refereed articles and book chapters. Her best-known books include Digital Dieting, The University of Google, and Trump Studies. Tara is also a columnist for the Times Higher Education, and her personal website is www.brabazon.net. She is very active on social media, including a youtube vlog series about the future of higher education. She was made a Member of the Order of Australia (AM) in 2019, awarded for her contribution to cultural studies and graduate education.

Introduction Do you have skin in this game?.- Rule 1 Always ask why.- Rule 2 Be an intellectual and make your decisions about the mode.- Rule 3 Laugh like a Medusa and maintain the confidence of a mediocre white man.- Rule 4 Empowered groups have to be confident in their power to give some away.- Rule 5 Intellectual generosity is the foundation of scholarly life.- Rule 6 Simply because you work in a university does not mean you are an expert in higher education.- Rule 7 Freedom to read is more important than freedom of speech.- Rule 8 Be a leader rather than complain about leadership.- Rule 9 Teaching matters. Learning matters more.- Rule 10 Women are humans, citizens and fully formed people.- Rule 11 Respect the vulnerable, the sick, the dying and the dead.- Rule 12 Be the change you want to see.- Conclusion Our future is in the post.