Jian Li is an assistant professor at the China Institute of Education and Social Development at Beijing Normal University. She received her Ph.D. degree from Indiana University Bloomington, USA. Dr. Li's general area of scholarship is the assessment of global competency and global learning within higher education institutions, an area in which she has pursued four themes: higher education policy and management; undergraduate students' global learning performance assessment; faculty global perspective within higher education; and global learning and development as a framework for institutional research. Dr. Li has published over 20 articles and book chapters, and delivered over 30 workshops and seminars and more than 10 keynote, peer-reviewed and invited presentations throughout the U.S. and in Europe, Africa, and Asia.

Foreword.- Acknowledgements.- Section 1 Soft Power Conversion Model of Higher Education: Theoretical Framework.- Chapter 1 Introduction on Nye's Theory of Soft Power.- Chapter 2 Endogenous Complexity and Exogenous Interdependency: Internationalization and Globalization of Higher Education.- Chapter 3 Conceptualizing Soft Power Conversion Model of Higher Education.- Section 2 Soft Power Conversion Model of Higher Education: Empirical Studies.- Chapter 4 Mapping Soft Power of Chinese Higher Education.- Chapter 5 Globalization and Decentralization Forces in China's Higher Education (1953-2015).- Chapter 6 The Global Quest to Building World-Class University in China.- Chapter 7 Global Competitive Citizenship Education in China.- Chapter 8 Implementing Citizenship Education in China.- Chapter 9 Globalization and Internationalization of Higher Education in the United States.- Chapter 10 Globalization of Higher Education in United Kingdom.- Chapter 11 Trends and Implications of International Student Mobility.- Section 3 Soft Power Conversion Model of Chinese Higher Education: Interviews of Chinese Experts.- Chapter 12 Soft Power of Chinese Higher Education: Interviews with Experts.