Introduction; The Use of Data in the Planning and Management of Higher Education; Informing or Distracting? Guiding or Driving? The Use of Performance Indicators in Higher Education; Opportunities and Barriers to Effective Planning in Higher Education: Data Sources and Techniques; Using data to inform institutional decision-making at Tufts University; Marketing/Stakeholder Data; Student Feedback on the Experience of Higher Education: A Significant Component of Institutional Research Data; Higher Education Brands and Data: Should Branding Metrics in UK Universities Be Better Informed?; Evaluating Students' Quality of Academic Life: Using Data in a Structural Model Approach; Economics/Policy Data; The Returns to Investment in Higher Education: Methods, Data and Policy Implications; Investigating Students' Expectations of the Economic Returns to Higher Education: A Review of Methods and Data; Determinants of the Gender Gap in Annual Earnings among College Graduates: Data from OECD Countries; Higher Education and Equality of Opportunity: A Review of Findings and Data Sets; Ethical/Correct Use of Data in Higher Education; Student Privacy and Institutional Accountability in an Age of Surveillance; Privacy, Analytics and Marketing Higher Education; Using Data to Make the Wrong Decision: The Rise and Fall of Journal Ranking in Australia Conclusions and Policy Implications; Contributors; Index.

In recent decades, higher education systems and institutions have been called to respond to an unprecedented number of challenges. Major challenges