This book is a reflexive learning that has been done on the basis of knowledge gained from books of MBA. All the analysis which is done in this book is a reflection of the syllabus that is part of MBA curriculum. This book shall be beneficial to all aspiring MBA graduates as well as those looking forward for MBA courses, as it shows practicality of the courses taught in MBA. Industrial data from public domain has been used for analysis purpose.

Dr. Anupama Chirag Dave - Professor Assistente no Marwadi Education Founation's Group of Institution, Rajkot. Doutorado, MBA, MCom, UGC NET (Gestão). Dr. Mamta Brahmbhatt - Professor Associado - Estratégia & QT (BBA, DCA, MBA, M.Com, Ph.D., UGC_NET (Mgt.), SLET (Comércio))