Do you dream of speaking at a conference? You want to share your successes-and maybe your failures.
Conference committees accept proposals they understand. Those same committees reject confusing proposals.
You can write a clear proposal. Use the tips in this book to:
Start with the real outcomes. Not a promise for an outcome, but what people will learn.
Create a compelling one-paragraph abstract.
Choose a title that invites the reader into your session.
Connect to your readers with your bio.
Increase your chances with the program committee. Craft a proposal the conference committee can understand and accept.

Johanna Rothman, known as the "Pragmatic Manager," offers frank advice for your tough problems. She helps leaders and teams do reasonable things that work. Equipped with that knowledge, they can then decide how to adapt their product development.With her trademark practicality and humor, Johanna is the author of 20 books about many aspects of product development. Find her Pragmatic Manager newsletter, articles, and blogs at jrothman.com and createadaptablelife.com.