This book constructs scenarios from Shanghai to Edinburgh, Seoul to California encompassing complex topics such as human trafficking, conferences, transport, food tourism or technological innovation. This is a blue skies thinking book about the future of tourism and a thought-provoking analytical commentary.

Ian Yeoman is a futurologist specializing in travel and tourism. Ian worked at VisitScotland where he established the process of futures thinking using a variety of techniques including economic modelling, trends analysis and scenario construction and now works at Victoria University of Wellington, New Zealand and the European Tourism Futures Institute, the Netherlands.