Julia N Albrecht (Edited By) Dr Julia N. Albrecht is a Senior Lecturer in Tourism at the Department of Tourism, University of Otago, New Zealand. Her research interests include tourism management and strategy, visitor management, guiding and interpretation, and nature-based tourism. Julia's work has been published in leading journals such as Annals of Tourism Research, Journal of Sustainable Tourism, and International Journal of Tourism Research. She is the editor of Visitor Management in Tourism Destinations, published by CABI. Current projects investigate the management of New Zealand's ecosanctuaries, as well as the implementation of sustainability in destination management in New Zealand and Austria. Julia is a co-editor of the Journal of Outdoor Recreation and Tourism as well as on the Editorial Board of the Journal of Hospitality and Tourism Research.Noel Scott (Series Edited By) Noel Scott is Adjunct Professor of Tourism Management in the Sustainability Research Centre, University of the Sunshine Coast. His research interests include the study of wildlife tourism, tourism experiences, destination management and marketing, and stakeholder organization. He has over 300 academic articles published including 16 books. He is on the Editorial Board of 10 journals, a Fellow of the Council of Australian University Tourism and Hospitality Educators, and a member of the International Association of China Tourism Scholars.Eric Laws (Series Edited By) Eric Laws has an MPhil from the University of Surrey and a PhD from Griffith University. He has retired from full time academic life, and is Visiting Professor at Leshan Normal University, Sichuan, P.R. China. His research interests include tourism service quality, destination management, crisis management and elephant tourism. Eric's publications include nearly 100 journal articles, book chapters and conference papers. The Elephant Tourism Business is Eric's twentieth authored or edited book.