"Well-crafted comic book lettering is the visual soundtrack that guides a reader's eye along the page with emotive dialogue, intuitively placed balloons, and dynamic sound effects...but these elements are just the beginning for the professional letterer. In this book, you'll also learn the unique grammatical traditions of mainstream comics, the graphic design skills involved in crafting memorable logos, the process of creating your own professional lettering templates, tips on establishing a career in the comics industry...and much more."--Back cover.