This eGuide is a compilation of three previously published eGuides, produced in one handy, specially priced eGuide. The eGuide includes the full text from:
- Branding 123: Build a Breakthrough Brand in 3 Proven Steps
- Product Launch 123: Launch a New Product or Service in 3 Proven Steps
- Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps
"Branding 123" offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. It provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. "Product Launch 123" offers small businesses an overview of a proven product launch process so they can (1) conduct market research, (2) create and market test a prototype, and (3) create a product launch plan to successfully launch a product or service. "Sales Leads 123" is an authoritative eGuide to help small businesses understand and implement a sales lead process, including information about audience profiling and targeting, developing lead generation offers, outbound vs. inbound lead generation, the basics of sales lead conversion, and more.
The three eGuides included in "Small Biz Trio" were authored by Barry Silverstein, a marketing consultant and professional freelance writer. Silverstein has over 30 years of experience in branding and marketing. During his professional career, he has helped scores of large and small clients build brands, launch products and services, and generate and qualify leads. He has authored numerous branding and marketing books and ran his own direct and Internet marketing agency for two decades.
123 eGuides is a new series of authoritative guides published exclusively in electronic format to provide maximum value at minimum cost. 123 eGuides are designed for today's reader who wants information in a quick, convenient, easily readable format. Each 123 eGuide is a functional overview rather than a detailed roadmap. Every 123 eGuide always includes additional resources if the reader wants to learn more.

I am an author, blogger, brand historian and retired marketing professional.
I have a background in advertising and marketing. I founded a direct and Internet marketing agency and ran it for twenty years, and I have over forty years of business experience.
I have authored the following non-fiction books: World War Brands; Boomer Brand Winners & Losers; Boomer Brands; Let's Make Money, Honey: The Couple's Guide to Starting a Service Business - co-author (GuideWords Publishing); The Breakaway Brand - co-author (McGraw-Hill); Business-to-Business Internet Marketing (Maximum Press); Internet Marketing for Technology Companies (Maximum Press); and three books for small business managers in the Collins Best Practices series (HarperCollins). I have also written the following eGuides, all published by 123 eGuides: Branding 123 (Second Edition), B2B Marketing, Low Cost/No Cost Marketing 123, Product Launch 123, Sales Leads 123, and On Your Own 123.
I have written two novels: The Doomsday Virus and Water's Edge.
I publish a blog for Boomers (www.happilyrewired.com) and a blog for dog lovers (www.cmdog.com).