While Guinness is a global product, it still contains references to Ireland and it occupies a particular place in imaginings of Irishness. Brewing Identities is unique in that, while it focuses on the (re)production of a specific kind of ethno-national identity- Irishness - it is simultaneously transnational in scope, as the author maps the trails of products, people and symbolic constructs through a globalised world. In pubs from Dublin to London to New York, the reader is taken on a multi-sited ethnography, where stories unfold through observation, interview, and conversation with fellow patrons and pub personnel, while drawing from an ample sampling of discursive and interactional sources from which the author derives her own interpretations and conclusions. Additionally, the book follows the trail of the political economy of Guinness. Brewing Identities produces an engaging and well-grounded mode of inquiry informed not only by multiple sources but by the interdisciplinary field of cultural studies, one that is particularly sensitive and responsive to both the convergences and discontinuities of diverse conditioning factors at work in the generally nebulous and complex sphere of identity production.

Born in Ireland, Dr Brenda Murphy received her doctorate from Goldsmiths' College, University of London. She is a Senior Lecturer in the Department of Gender Studies at the University of Malta and is a collaborative researcher in EU and International projects.

Contents: Why Guinness? - Producing Guinness, Producing Irishness - Producing Guinness: Rituals, Myths & Histories - Reading Guinness: A Sign of Irishness - Interpellating Genders: Gendered Places, Pub Spaces - The Diasporic Pub: Racism, Authenticity and Hybridity - Pure Genius: The Irish Consuming in Ireland - Guinness Doesn't Travel but the Irish Do: Being and Doing 'Irish' Abroad.