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Rethinking the MBA
Business Education at a Crossroads
von Srikant Datar, David A. Garvin, Patrick G. Cullen
Verlag: Harvard Business Review Press
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Kopierschutz: Adobe DRM


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ISBN: 978-1-4221-5876-0
Erschienen am 22.04.2010
Sprache: Englisch
Umfang: 400 Seiten

Preis: 46,99 €

46,99 €
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Biografische Anmerkung
Klappentext

Srikant M. Datar, David A. Garvin, and Patrick G. Cullen



"Business Schools Face Test of Faith." "Is It Time to Retrain B-Schools?" As these headlines make clear, business education is at a major crossroads.

For decades, MBA graduates from top-tier schools set the standard for cutting-edge business knowledge and skills. Now the business world has changed, say the authors of Rethinking the MBA, and MBA programs must change with it. Increasingly, managers and recruiters are questioning conventional business education.

Their concerns? Among other things, MBA programs aren't giving students the heightened cultural awareness and global perspectives they need. Newly minted MBAs lack essential leadership skills. Creative and critical thinking demand far more attention.

In this compelling and authoritative new book, the authors:


· Document a rising chorus of concerns about business schools gleaned from extensive interviews with deans and executives, and from a detailed analysis of current curricula and emerging trends in graduate business education

· Provide case studies showing how leading MBA programs have begun reinventing themselves for the better

· Offer concrete ideas for how business schools can surmount the challenges that come with reinvention, including securing faculty with new skills and experimenting with new pedagogies

Rich with examples and thoroughly researched, Rethinking the MBA reveals why and how business schools must define a better pathway for the future.


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