Shazam made his debut in Whiz Comics in 1940, and outsold his biggest competitor, Superman, by 14 million copies a month. It wasn't long before a variety of merchandise was licensed--secret decoders, figurines, buttons, paper rockets, tin toys, puzzles, costumes. Seventy years later, an unprecedented assortment of these collectibles are gathered together. Join the World's Mightiest Mortal in this first, fully authorized celebration of ephemera, artwork, and rare, one-of-a-kind toys, and recapture the magic that was Shazam!

Chip Kidd is an award-winning graphic designer, writer, and editor at large at Pantheon. His books on comics include Only What’s Necessary: Charles M. Schulz and the Art of Peanuts, Peanuts: The Art of Charles M. Schulz, Shazam! The Golden Age of the World’s Mightiest Mortal, Mythology: The DC Comics Art of Alex Ross, and Marvelocity: The Marvel Comics Art of Alex Ross, among others. He lives in New York City.