Most employers will have a workforce where at least 10% of their people will have a visible or invisible disability. And 86% of all disabled people acquire their disability during the course of their working lives. How can businesses create strategies and a company culture that includes all staff?

Ensure that your company or organization doesn't become guilty of the soft bigotry of low expectations when it comes to disabled employees and customers. Learn from your disabled staff and consumers and be equipped to be a better and more dynamic organization.

Kate Nash, founder of #PURPLELIGHTUP - a global movement which celebrates the economic contribution of employees with disability - will help you understand how any organization can ensure disabled staff and consumers are included and valued. Telling a fascinating story of how to make change happen and recognizing that any kind of transformation requires knowledge, determination and hard yards of campaigning, networking and deal making, you will learn how to build disability confidence throughout your organization.

How to Be Purple allows disabled workers to claim their rightful place centre stage as just another valuable member of the team.

Chapter - 00: Introduction; Chapter - 01: Disability identity; Chapter - 02: Nature, nurture and a new reality; Chapter - 03: The soft bigotry of low expectation; Chapter - 04: Who do I want to be when I grow up?; Chapter - 05: Disability is a political experience; Chapter - 06: Build your network to get ahead; Chapter - 07: Lonely in a crowd; Chapter - 08: Eradicating shame; Chapter - 09: Ensuring an organization is better for having you there; Chapter - 10: Getting on at work, rather than simply getting in ; Chapter - 11: Starting a long-haul strategy to change the world; Chapter - 12: The third phase of change: when movements take off; Chapter - 13: Building disability confidence from the inside out; Chapter - 14: The futurists; Chapter - 15: Afterword; Chapter - 16: Notes