The book is a collection of different investigations of Chinese consumer behaviours and psychology in tourism settings.

This book was originally published as a special issue of the Journal of China Tourism Research.

Introduction Kam Hong and Xiang (Robert) Li 1. Exploring Chinese Outbound Tourism Motivation Using Means-End Chains: A Conceptual Model Shan Jiang, Noel Scott, Peiyi Ding and Tony Tongqian Zou 2. Comparing Mainland Chinese Tourists' Satisfaction With Hong Kong and the UK Using Tourist Satisfaction Index Gang Li, Haiyan Song, Jason Li Chen and Doris Chenguang Wu 3. Annoying Tourist Behaviors: Perspectives of Hosts and Tourists in Macao Kim Ieng Loi and Philip L. Pearce 4. An Empirical Study of Anticipated and Perceived Discrimination of Mainland Chinese Tourists in Hong Kong: The Role of Intercultural Competence Ben Haobin Ye, Hanqin Qiu Zhang and Peter P. Yuen 5. From Destination Image to Destination Loyalty: Evidence From Recreation Farms in Taiwan Chyong-Ru Liu, Wei-Rong Lin and Yao-Chin Wang 6. Selection of Outbound Package Tours: The Case of Senior Citizens in Hong Kong Louisa See-Sum Lee, Henry Tsai, Nelson K.F. Tsang and Ada S.Y. Lo

Kam Hung is an assistant professor at the School of Hotel and Tourism Management of The Hong Kong Polytechnic University, Hong Kong. She received her Master's and Ph.D degrees from Texas A&M University, USA. Her research interests include tourism marketing, tourist behaviour and psychology, senior travel, and cruise tourism.

Xiang Li is an associate professor at the School of Hotel, Restaurant, and Tourism Management, University of South Carolina, USA. His research mainly focuses on destination marketing and tourist behavior, with special emphasis on international destination branding, customer loyalty, and tourism in Asia.