Provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. This book begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising.

Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley

Foreword by Ron Taylor, Introduction, Part 1. Advertising and Consumer Culture: Institutional and Historical Perspectives, Part 2. Advertising and a Consumer Economy, Part 3. Advertising Rights and Responsibilities: Protecting Consumers in a Consumer Culture and a Global Economy, Part 4. Advertising Audiences: The Consumers in a Consumer Culture and the Ethics of Cultural Materialism, Part 5. Appendix: Useful Resources for Consumers and Advertisers in a Consumer Culture, Index, About the Editors