What can queer feminist writing strategies such as parody and irony do to outsmart the sexism of smart objects, environments and materials and open out the new dialecticism of structure and scale, critique and creativity?

Drawing on science and technology studies and feminist theory, this book examines the gendering of current and future media technologies such as smart phones, Google glass, robot nurses, tablets and face recognition. Kember argues that there is a tendency to affirm and celebrate the existence of smart and often sexist objects, environments and materials in themselves; to elide writing and other forms of mediation; and to engage in disembodied knowledge practices. Disembodied knowledge practices tend towards a scientism that currently includes physics envy and are also masculinist. Where there is some degree of convergence between masculinist and feminist thinking about objects, environments and materials, there is also divergence, conflict and the possibleopening towards a politics of imedia.

Presenting a lively manifesto for refiguring imedia, this book forms an often neglected gender critique of developments in smart technologies and will be essential reading for scholars in Communication Studies, Cultural and Media, Science and Technology and Feminism.

Preface. A Tale of Smoke and Mirrors or Where is the i in imedia?
introduction. Objects, Environments and Materials
iMedia Manifesto Part One
Remember Cinderella. Glass as a fantasy figure of feminine and feminized labour
Ubiquitous Women: everywhere, everyware and everywear
interlude 1. Excerpt from A Day in the Life of Janet Smart
iMedia Manifesto Part Two
Tell A Her Story: on writing as queer feminist praxis
interlude 2. Excerpt from A Day in the Life of Janet Smart
Conclusion. iMedia Otherwise

Sarah Kember is Professor of New Technologies of Communication at Goldsmiths, University of London, UK. Her recent publications include Life After New Media: Mediation as a Vital Process (2012). She is the Director of Goldsmiths Press and co-PI of an RCUK funded project on digital publishing (CREATe).