This volume explores various new forms, objects and modes of circulation that sustain this renovated form of Orientalism in South Asian culture. The contributors identify and engage with pressing recent debates about postcolonial South Asian identity politics, discussing a range of different texts and films such as The White Tiger, Bride & Prejudice and Kama Sutra: A Tale of Love.

Lisa Lau is Head of Human Geography at Keele University, UK. Her research interests include post-colonialism, literary studies, gender studies, and South Asia, encompassing the issues of power, narrative, identity construction, class chasms, social and cultural change.

Ana Cristina Mendes is a researcher at ULICES (University of Lisbon Centre for English Studies) in Portugal. Her research interests span postcolonial cultural production and its intersection with the culture industries.

1. Introducing re-Orientalism: A new manifestation of Orientalism Lisa Lau and Ana Cristina Mendes 2. Re-Orientalism in contemporary Indian Writing in English (IWE) Lisa Lau 3. On the entrepreneurial ethos in Aravind Adiga's The White Tiger Sarah Brouillette 4. 'Tomorrow's brother': Contesting Orientalisms in Gopal Baratham's A Candle or the Sun Sim Wai Chew 5. Pulp frictions Jigna Desai 6. Re-Orientalism is on TV: From Salman Rushdie's The Aliens Show to The Kumars Ana Cristina Mendes 7. Foreign fantasies and genres in Bride & Prejudice: Jane Austen re-Orientalises British Bollywood Tamara S. Wagner 8. Bollywood meets Issey Miyake: Indo chic versus Asian fusion fashion in contemporary Hindi cinema Mita Banerjee 9. Re-Orientalisms: Meditations on exoticism and transcendence, Otherness and the Self Tabish Khair