C. Michael Hall, Liz Sharpson

Food and Wine Festivals and Events Around the World is a pioneering text that recognises the importance of this rapidly growing aspect of the tourism industry. Food and wine festivals and events play a significant role in rural and urban development and regeneration and the impacts of these events can be far ranging at a social, political, economic and environmental level. This innovative book recognises the development of food and wine festivals as a part of regional and national tourism strategies and uses international case studies to illustrate practice and contextualise theory.
Bringing together an international contributor team of experts, this is the first book to study this profitable and expanding area of the tourism industry and provides a unique resource for those studying in the fields of tourism, event management and culinary arts.

Part 1 Context; Chapter 1 Food Events, Festivals and Farmers' Markets: An Introduction, C. Michael Hall, Sharples Liz; Chapter 2 Food Events and the Local Food System: Marketing, Management and Planning Issues; Chapter 3 From Haggis to High Table: A Selective History of Festival and Feast as Mirrors of British Landscape and Culture; Part 2 Food Events and Festivals; Chapter 4 Conceptualizing Festival-Based Culinary Tourism in Rural Destinations; Chapter 5 Case Study on the Use of Scottish Food Events in Promoting Scottish Tourism and Food; Chapter 6 Food and Wine Festivals: Stakeholders, Long-Term Outcomes and Strategies for Success; Chapter 7 Ludlow Marches Food and Drink Festival; Chapter 8 Food and Wine Events in Tasmania, Australia; Part 3 Wine and Drink Festivals; Chapter 9 Apples, Cider and Celebration; Chapter 10 Segmenting Wine Festival Visitors Using their Personal Involvement with Wine; Chapter 11 Beer Festivals: A Case Study Approach; Chapter 12 Wine Connoisseurs or Curious Tourists? The Participants in Wine Festivals; Part 4 Farmers' Markets; Chapter 13 The Authentic Market Experience of Farmers' Markets; Chapter 14 Connecting Farmers' Markets and Tourists in New Brunswick, Canada; Chapter 15 From Saké To Sea Urchin: Food and Drink Festivals and Regional Identity in Japan; Chapter 16 The Airey's Inlet Farmers' Market: Where the Coast Meets the Ranges, Anne-Marie Hede; Chapter 17 Farmers' Markets as Events for Local Cultural Consumption: The Otago Farmers' Market (Dunedin, New Zealand) Explored, Richard Mitchell, David Scott; Chapter 18 Case Study: The Tale of Three Markets, Jane F. Eastham; Part 5 Conclusions; Chapter 19 Food Festival Research Methods and Approaches, Howard Lyons; Chapter 20 Future Issues and Trends: Food Events, Festivals and Farmers' Markets, C. Michael Hall, Liz Sharples;