'Unpacking' the 'guru industry' and analyzing management fads and buzzwords, this book provides a 'critical-practical' analysis, designed to allow readers to locate, understand and critique management fashion.

Introduction; 1: Practical Management and its Critical-Practical Alternative; 2: The Nature of Management; 3: The 'Guru' Industry; 4: Culture; 5: Excellence; 6: Total Quality Management; 7: Empowerment; 8: Business Process Re-engineering; 9: Downsizing; 10: Knowledge Work; 11: Globalization; 12: Concluding Comments