Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book examines case studies of business operations, seasonality, destination image, and the development of business networks.

• Preface
• Non-Resident Wine Tourist Markets: Implications for British Columbia's Emerging Wine Tourism Industry
• The Organization of Wine Tourism in France: The Involvement of the French Public Sector
• Cider and the Marketing of the Tourism Experience in Somerset, England: Three Case Studies
• Positioning an Emerging Wine Route in the Niagara Region: Understanding the Wine Tourism Market and Its Implications for Marketing
• An Analysis of Regional Positioning and Its Associated Food Images in French Tourism Regional Brochures
• The Role of Local and Regional Food in Destination Marketing: A South African Situation Analysis
• Wine and Tourism at the Fairest Cape: Post-Apartheid Trends in Western Cape Province and Stellenbosch
• Policy, Support and Promotion for Food-Related Tourism Initiatives: A Marketing Approach to Regional Development
• Seasonality in New Zealand Winery Visitation: An Issue of Demand and Supply
• Index
• Reference Notes Included