This collection opens up the post war history of public health to sustained research based, historical scrutiny. It examines the development of a new view of 'the health of the public' and the influences which shaped it in the post war years.

Foreword Acknowledgements Contributors Abbreviations List of Tables and Figures Introduction Medicine, the Market and the Mass Media Part 1 Interwar Influence on Post War Public Health 1. Atlantic Crossings in the Measurement of Health2. Between War Propaganda and Advertising Part 2 The Importance of the Media in Post War Public Health 3. The Media and the Management of a Food Crisis4. Uneasy Prevention Part 3 Industrial Models, Public Health and Health Services 5. Managerialism Avant La Lettre?6. From Evidence to Market 7. The 'Invisible Industrialist' and Public Health 8. Drug Regulation and the Welfare State Part 4 Changing Models and Different National Styles 9. Cleansing the Air and Promoting Health10. Americans and Pavlovians11. Science, Markets and Public Health

Virginia Berridge is Professor of History and head of the Centre for History in Public Health at the London School of Hygiene and Tropical Medicine, University of London. She has published books and articles on health and society in the twentieth century.
Kelly Loughlin is a lecturer in History at the London School of Hygiene and Tropical Medicine and the main focus of her research is the history of health and medical communications in the UK.