This interdisciplinary book explores the meanings of social media as a communicative condition for users in their daily lives; first, through a theoretical framework approaching social media as communicative genres and second, through empirical case studies of personal blogs, Twitter, and Facebook as key instances of the category of "social media," which is still taking shape.

Stine Lomborg is Assistant Professor in the Department of Media, Cognition, and Communication at the University of Copenhagen, Denmark.

1. Social media in everyday life 2. Social media as communicative genres 3. Genre as a cognitive category for making sense of the ordinary 4. Negotiating the personal blog 5: Twitter - a genre in the making? 6. Facebook: Genre mixing and portability 7. 'Personal, not private': The sociability of social media 8: Social media - social genres