Author Michael Lewrick has worked very intensively in recent years on the mindset that enables us to solve different types of problems. He is a bestselling author, award-winning design thinking and business ecosystem design thought leader, business entrepreneur and visiting professor at various universities globally. His ideas, books, and company, Lewrick & Company, help mobilize people around the world to better lead innovation, digital transformation, and business growth in an era of increasingly rapid change.
Motivation for this book 14
Mindshifts 20
Design thinking for business growth 30
Definition of ecosystems as growth lever 47
Exercise: Start thinking in terms of ecosystems. Now! 72
Ecosystem Strategy 88
Design lenses toolbox 156
Reflection on design thinking for business growth 272
Design thinking for business growth examples 282