Ning Chris Chen is a Senior Lecturer in Marketing at the Department of Management, Marketing, and Entrepreneurship, University of Canterbury, New Zealand. His research interests are in sense of place, place attachment, resident/tourist psychology, and behaviour, sports marketing, and word-of-mouth behaviours.

C. Michael Hall is Professor, Department of Management, Marketing and Entrepreneurship, University of Canterbury, New Zealand; Docent in Geography, University of Oulu, Finland; Visiting Professor, Linnaeus University, Kalmar, Sweden; and Guest Professor in Service Management and Service Studies, Lund University, Helsingborg, Sweden. His interests include tourism, regional development, heritage, food, sustainability, and global environmental change.

Girish Prayag is a Professor of Marketing at the UC Business School, University of Canterbury, New Zealand. His research interests are related to consumption experiences in the tourism, hospitality, and event industries. He has published extensively on tourist emotions and place attachment.

1. Place matters!: Introduction to sense of place and place attachment in tourism. 2. Where I am from - The genealogical sense of place. 3. Stories of place - The narrative sense of place. 4. My land provides me all - The economic sense of place. 5. Place and I - Sense of place and place identity. 6. A holy mess? Sacred place and the religious sense of place. 7. You don't know what you've got until it's gone! The dynamic nature of sense of place. 8. Exploring the virtual world - The sense of place from VR tourism experiences. 9. Conclusions: Home and away - Losing and finding a sense of place.

Place is integral to tourism. This book, written by notable authors in the field, examines sense of place and place attachment in terms of a typology of sense of place/place attachment that includes genealogical/historical, narrative/cultural, economic, ideological, cosmological, and dynamic elements.