Nicole Talmacs is Senior Lecturer in Media and Communications at the University of Malta, Malta. She is an interdisciplinary researcher, whose research interests lie in the intersections of studies in media and communications, social theory, political science, international studies, and cultural studies. She is the author of China's Cinema of Class: Audiences and Narratives; and co-editor of The China Question: Contestations and Adaptations. Her scholarly articles have appeared in journals such as Feminist Media Studies, Journal of Asian and African Studies, and Media International Australia.

Altman Yuzhu Peng is Assistant Professor in the Department of Applied Linguistics at the University of Warwick, UK. His research interests lie in the intersections of feminism, public relations, and media and cultural studies. He is the author of A Feminist Reading of China's Digital Public Sphere, co-editor of China, Media, and International Conflicts, and has published over 20 scholarly articles in peer-reviewed academic journals such as Asian Journal of Communication, Convergence, Critical Discourse Studies, Discourse, Context & Media, and Television and New Media.

Using the analogy of an orchestra, the book looks at the ways in which the Party-state conducts communications in China.

1. Orchestrating thinking in China 2. Internet censorship system in China: A functioning digital panopticon 3. Political control, media marketisation, and news production 4. The American other and China's big screens 5. Public relations, persona building, and national identity construction in China: A case study of 'The Chinese Dream' 6. Constructing a discourse of 'Red merit': The orchestrated communication of China's Red collectors 7. The construction of patriotism in primary school Chinese language textbooks 8. Orchestrating opinions: A case study of mainland Chinese responses to Hong Kong's mass protests 9. The discursive battle over public participation in China 10. "Our sugar daddy can never control us": Television professionals negotiate with market forces in Chinese entertainment shows 11. Digital business governance: The algorithm design of the short video-sharing application - Tik Tok 12. Male anxiety and self-victimisation: Chinese young men's perception of gender dynamics and intimacy 13. Neoliberal femininities in China: The conflicting gender discourse of transgender celebrity, Jin Xing