This book examines China's contemporary global cultural footprints through its recent development of cultural diplomacy.

Xin Liu is a Senior Lecturer and Chinese Course Leader at the University of Central Lancashire, UK.

Introduction 1. Look Beyond and Beneath the Soft Power 2. The Vehicle and Driver of China's Cultural Diplomacy: The Two 'Wheels' and Two Models 3. Charting the Global Cultural Terrain of Struggle for China's Confucius Institutes 4. So Similar, So Different, So Chinese: Analytical Comparisons of the Confucius Institute with Its Western Counterparts 5. The Last Three Feet: Where Citizen Diplomacy Can Dissolve the Perception of Chinese Sharp Power 6. Cultural Diplomacy with Chinese Characteristics Conclusion