The COVID-19 crisis has led to calls to reset tourism along more ethical and sustainable lines. It was in this context that calls to "socialise tourism" emerged. This book builds emplys the term as a broad conceptual focal point and guiding term for industry, activists and academics to rethink tourism for social and ecological justice.

Freya Higgins-Desbiolles is a Senior Lecturer in Tourism Management, UniSA Business, University of South Australia and adjunct Associate Professor, Department of Recreation and Leisure, University of Waterloo, Canada. She has worked with communities, non-governmental organisations and businesses that seek to harness tourism for sustainable and equitable futures. She is one of the Founding members of the Tourism Alert and Action Forum. She has won awards for engaged research, media engagement and research and teaching excellence.

Adam Doering is an Associate Professor in the Faculty of Tourism at Wakayama University, Japan. He is a Steering Committee Member of the Critical Tourism Studies Asia Pacific (CTS-AP) research network and has published broadly on the philosophy and ethics in tourism and travel, lifestyle sports and tourism in East Asia and critical analyses of Destination Management Organisations policies in the context of Japan. His current research examines lifestyle sports and tourism development in polluted, post-disaster and pandemic impacted coastal ecologies in rural Japan.

Bobbie Chew Bigby (Cherokee Nation) is a PhD student at the Nulungu Research Institute, University of Notre Dame Australia. Bobbie's research looks at the possibilities of tourism as a tool for Indigenous cultural, language and environmental justice. Her past research fellowships, including a Fulbright award and Rotary Peace Fellowship, have taken her to Indigenous Australia, China, India, Cambodia and Burma for research and community-based work. For her PhD research, Bobbie rotates her time between Broome, Western Australia and her own Tribal Nation in Oklahoma, USA.

Introduction: Socialising Tourism: Reimagining tourism's purpose. Section I: Socialising tourism as rethinking social relations. 1. "Wominjeka"/"Haere Mai": The role of Indigenous ceremony in socialising tourism. 2. Toxic Tourism at Tar Creek: The potential for environmental justice and tribal sovereignty through Indigenous-led tourism. 3. A theory of care to socialise tourism. 4. Local participation as tourists: Understanding the constraints to community involvement in Tanzanian tourism. Section II: Socialising tourism as rethinking ideology. 5. Tourism, Covid-19 and crisis: The case for a radical turn. 6. The Dylann Roof Road Trip: A report on the banality of evil. 7. Dismantling the Ivory Tower: A narrative ethnography between two critical scholars. 8. DeTouring the Empire: Unsettling sites and sights of U.S. militarism and settler colonialism in Hawai¿i. Section III: Socialising tourism to build better collective futures. 9. Public Tourism: New forms of tourism after the Great East Japan Earthquake. 10. In search of light: Ecohumanities, tourism and Fukushima's post-disaster resurgence. 11. Socialising animal-based tourism. 12. Buen Vivir: A guide for socialising the tourism commons in a post-COVID-19 era. 13. Socialisation at scale: Post-capitalist tourism in a post-COVID-19 world. Conclusion: Socialising tourism as an avenue for critical thought and justice: Ways forward.