A study of the profound preoccupation with time, youth and the relationship between generations in contemporary popular Indian media culture, this book suggests that the politics of time is a manifestation of the radicalised war between labour and capital inherent in India's shift to neoliberalism since the 1990s.

Acknowledgments; Introduction: After Me the Flood; Chapter 1: Brand India’s Biggest Sale: The Cultural Politics and Political Economy of India’s “Global Generation”; Chapter 2: Arrested Development and the Making of a Neoliberal State; Chapter 3: For Some Dreams a Lifetime is Not Enough: The “Rasa” Aesthetic and the Everyday in Neoliberalism; Chapter 4: An “Arranged Love” Marriage: India’s Neoliberal Turn and the Bollywood Wedding Culture Industry; Chapter 5: “Ek Haseenah Thi” (There Once Was a Maiden): The Vanishing Middle Class and Other Neoliberal Thrills; Conclusion; Notes; References; Index 

Jyotsna Kapur is Professor of Cinema Studies and Sociology at Southern Illinois University, Carbondale, USA.