In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to `radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites.

Approaching Alternative Media
Theory and Methodology
The Economics of Production
What Use Is a Zine? Identity-Building and Social Signification in Zine Culture
Alternative Media and New Social Movements
Writers, Readers and Knowledge in New Social Movement Media
Information and Communication Technologies (ICTs) in Alternative Media

Chris Atton is Professor of Media and Culture in the School of Arts and Creative Industries of Edinburgh Napier University.  His research is primarily interested in popular culture that is produced by "ordinary," non-professional writers and editors of fanzines, radical newspapers, independent publishers and social media.  He is particularly interested in how audiences and fan communities make sense of popular culture through their own writing.  He has made special studies of music fanzines, radical political newspapers and the use of the internet for the distribution of "amateur ideas."  His books include Alternative Media (Sage, 2002) and Alternative Journalism (Sage, 2008, with James F. Hamilton).