The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.0 tools are utilised by candidates and parties.

1. Introduction 2. E-Campaigning and E-elections 3. Web 2.0 4. Measuring for a New Style of Campaigning 5. France 2007: Tentative Interactivity 6. The U.S. 2008: A Giant Step for Interactivity 7. Controlled Interactivity: Parties' Online Campaigns in the 2000 German National Elections Eva Schweitzer 8. The UK 2010: Interacting within Echo Chambers 9. Elections 2.0: Interactivity, the Internet and Political Campaigning 2007-10.

Darren G. Lilleker is Senior Reader, The Media School, Bournemouth University, UK.

Nigel A. Jackson is Lecturer, Plymouth Business School, University of Plymouth, UK.