Deepak Chhabra is an associate professor and senior sustainability scientist at Arizona State University, United States. Her research interests include authenticity and authentication of heritage, economic equity, smart/sustainable marketing strategies for heritage tourism, and alternative healing/restorative systems and eudaimonic well-being of both visited and visiting communities.

1. Introduction 2. Negotiated Authenticity and its Vulnerability 3. The Authentication and its Authenticating Process 4. Information and Communication Technology and Digitalization in Heritage Tourism 5. Smart and Sustainable Marketing Frameworks for Heritage Tourism 6. Negotiated Authentication of Heritage Accommodations 7. Negotiated Authentication of Homestay Tourism 8. Negotiating Authentication of Nation Branding and Heritage Tourism 9. Negotiated Authentication of Museums 10. Negotiated Authentication of Ethnic Cuisines 11. Negotiated Authentication of Heritage Souvenirs 12. Conceptualizing a Smart Resilient Negotiated Authentication System in Transformative Times

This book examines the authentication of authenticity in heritage tourism through a resilient smart systems approach. It discusses the emerging trends in cultural tourism and highlights their significance in negotiating authenticity in tourism experience.