Introduction: the rise of reinvention 1. The reinvention of bodies 2. The reinvention of persons 3. The reinvention of careers 4. The reinvention of corporations 5. Networks of reinvention 6. The reinvention of places 7. Reinvention after AI Conclusion: the reign of reinvention

Through a wide-ranging and impassioned assessment, Elliott unmasks the ever-increasing globalization of reinvention - from reinvention gurus to business reinvention, from personal makeovers to corporate rebrandings.

Anthony Elliott is Executive Director of the Hawke EU Jean Monnet Centre of Excellence at the University of South Australia, where he is Dean of External Engagement and Research Professor of Sociology. He is a Fellow of the Academy of the Social Sciences in Australia, Senior Member of King's College, Cambridge, and SuperGlobal Professor of Sociology (Visiting) at Keio University, Japan. He is the author and editor of many books in social theory, including most recently Identity Troubles (2016), The Culture of AI (2019) and Concepts of the Self (2020).