Series Foreword
Preface
Introduction
Context: Lessons of the Past--Formats for the Future
Theory: Mass Communication and Its Lessons for the Internet
Media History and Evolution: New Formats, New Content
Political Communication on the Internet
Mainstream Candidates on the Internet
The Rank and File: New Voices in Political Campaigns
Experiments on the Web: Information Innovations
The Press, Politics, and the People
The Use and Impact of the Internet on Journalism: The Reporter's View
A Changing Public Agenda and Audience Fragmentation
The Public's Acceptance of the Internet
Further Reading
Index

GARY W. SELNOW is Professor of Communication at San Francisco State University and the develomsr of America's Voice, a nation-wide program using television and the Internet to air the political views of American voters. He is the author or editor of six books, including Society's Impact on Television (Praeger, 1993) and High-Tech Campaigns (Praeger, 1994).

Fifty years ago, the political whistle-stop tour was thus named because trains blew their whistles twice when making unscheduled stops in backwater towns. Like its distant cousin, the electronic whistle-stop brings the candidate's message directly to the people, but with one outstanding difference: the new whistle-stop offers politicians an accuracy, efficiency, and success at voter persuasian unimaginable to by earlier whistle-stoppers such as Harry Truman.
As Selnow shows, American political campaigns have an extraordinary affinity for electronic devices. They have seized upon electronic bulletin boards, home pages, and electronic libraries. Since political campaigns are communication campaigns, Selnow concludes that candidates who successfully inform, persuade, enlighten, and even confuse voters will win votes. Selnow also examines the debate between those who argue that new technologies have improved efficiency and those who believe that the innovations have affected society in other ways. Scholars and students of American political communication must read this book; the lively style will also make it exciting reading for anyone interested in this new political tool.