Robert Wuthnow is the Gerhard R. Andlinger '52 Professor Sociology and Director of the Center for the Study of Religion at Princeton University.

• 1 Introduction


• 2 The Survey Movement


• 3 Measuring Belief


• 4 Scientific Studies


• 5 Pollsters as Pundits


• 6 In Polls We Trust?


• 7 Talking Back


• 8 Taking Stock


• Acknowledgments


• Notes


• Index

Inventing American Religion traces the history of polling, examining its powerful rise in supplying information about the nation's faith, chronicling its current weaknesses, and tackling the difficult questions of how we should think about polls and surveys in American religion today.