Dr Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He earned his PhD in eTourism from the United Kingdom. His main areas of research are: technology-supported marketing in tourism; innovative marketing dynamics; destination branding in tourism; cultural heritage tourism; heritage interpretation; and sustainable management/marketing alternatives for cultural heritage industries. Hassan authored over 100 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 15 book projects from Routledge, Springer, CAB International and Emerald Group Publishing Limited. Hassan is a regular reviewer of Tourism Management, Journal of Hospitality and Tourism Management, Tourism Analysis, the International Journal of Human Resource Management, Journal of Ecotourism, Journal of Business Research, eReview of Tourism Research (eRTR), International Interdisciplinary Business-Economics Advancement Journal and International Journal of Tourism Cities.

Existing limitations in tourism product and service offers hinder the development potential of Bangladesh as a major tourism destination. The need to discern, to enrich, to innovate, and to diversify the range of tourism product and service offers is therefore urgent. To address such concerns effectively, substantial knowledge is required, supported with relevant data, information, facts, and evidence. Since the lack of research into tourism products and services in Bangladesh, as well as relevant publications, remains desperate, this book is a contribution towards this knowledge and research gap. In the context of the tourism industry in Bangladesh, chapters of this book are designed to conceptualise products and services, as well as to suggest their development. The contents of the book are critically detailed, with explanations of the policy and development framework, selected niches, consumption perspective, power and politics, market design, challenges and suggestions, and thefuture of tourism products and services. The book can inspire students, academics, and industry practitioners to know more of the tourism products and services in Bangladesh.

Introduction.- Part 1: Resources for Tourism Products and Services in Bangladesh: A Policy and Development Framework.- Chapter 1. Tourism products and services in Bangladesh: In search for a policy planning and development framework.- Part 2: Selected Niche Tourism Products and Services in Bangladesh.- Chapter 2. General detailed discussions on Apparel tourism.- Chapter 3. General detailed discussions on Destination tourism in Bangladesh.- Chapter 4. General detailed discussions on Ecotourism¿.- Chapter 5. General detailed discussions on Refugee tourism.- Chapter 6. General detailed discussions on Indigenous tourism.- Chapter. 7. General detailed discussions on Technology supported Tourism.- Chapter 8. General detailed discussions on Beach Tourism.- Chapter 9. General Medical Tourism Products and Services in Bangladesh.- Part 3: Tourism Product and Service in Bangladesh: Consumer Perspectives.- Chapter 10. Tourism products and services experiences in Bangladesh.- Chapter 11. Tourism products and services consumer behaviour in Bangladesh.- Chapter 12. Tourism products and services demand in Bangladesh.-  Chapter 13. Hospitality image and tourist satisfaction in Bangladesh.- Part 4: Tourism Product and Service in Bangladesh: Tool for Economic Development.- Chapter 14. Features of tourism products and service offers as a tool for economic development.- Part 5: Tourism Products in Bangladesh: Marketing Suggestions.- Chapter 15. Marketing suggestions for tourism products and services in Bangladesh.- Part 6: Challenges and Suggestions for Tourism Products and Services Development.- Chapter 16. Challenges and general suggestions for tourism products and services development.- Part 7: Sustainable Tourism: Principles and Practice in Bangladesh.- Chapter 17. Sustainable tourism with principles and practices in Bangladesh.- Part 8: Tourism Products and Services in Bangladesh: The Future.- Chapter 18. Theoretical discussions on futures of tourism products and servicesin Bangladesh.