This is the first book to introduce and explain the concept of sustainable consumption with reference to the clothing sector. It uses various case studies to detail sustainable consumption behavior in the industry. Consumption is a key issue and is a major driver when it comes to sustainability in any industry, including clothing sector. Several studies which have highlighted the need for sustainable consumption in the clothing sector are discussed in this book.

Dr. Subramanian Senthilkannan Muthu currently works for SGS as a global sustainability consultant, based at Hong Kong. He gained his diploma, bachelors and masters in Textile Technology from leading institutes in India. He was awarded his doctorate by The Institute of Textiles and Clothing of The Hong Kong Polytechnic University for his dissertation entitled, "Eco-functional Assessment of Grocery Shopping Bags". He has more than seven years of industrial experience in textile manufacturing, textile testing and sustainability evaluation of various materials. He was an outstanding student and received numerous awards and gold medals during his studies. He has more than 80 academic publications in various textiles and environmental journals to his name. Additionally he has 2 patents, and has written 6 book chapters and over 25 scientific books and numerous conference publications. He is also an editor, editorial board member and reviewer for many international peer-reviewed journals inthe field of textiles and environmental science.

The Role of the Retailer in Socially Responsible Fashion Purchasing.- To fur or not to fur: Sustainable Production and Consumption Within Animal Based Luxury and Fashion Products.- Connectivity, Understanding and Empathy: How a Lack of Consumer Knowledge of the Fashion Supply Chain is Influencing Socially Responsible Fashion Purchasing.