Despite growing interest in digital diplomacy, few studies to date have evaluated the extent to which foreign ministries have been able to realize its potential. Studies have also neglected to understand the manner in which diplomats define digital diplomacy and envision its practice. This article explores the digital diplomacy model employed by four foreign ministries through interviews and questionnaires with practitioners.

Ilan Manor is a PhD candidate at the Department of International Development at the University of Oxford. His research areas include digital diplomacy, public diplomacy, network analysis, and framing theory. His analysis of America's online nation branding activities was recently published in Digital Diplomacy: Theory and Practice (Routledge, 2015). His latest article, published in The Hague Journal of Diplomacy, included a comparison of the digital diplomacy activities of eleven foreign ministries.