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On everything from tickets to trains, BVG's corporate design-created by Erik Spiekermann and his team at MetaDesign after German reunification for Berlin's public transport company-has become an iconic fixture in the capital's cityscape over the last thirty years. With its unmistakable look and proven functionality, it demonstrates city marketing without showing Berlin's TV tower. It is now a classic of transportation design.
The authors recount the story of BVG's visual identity. Through engaging texts, carefully researched archival material, and interviews with key players, they trace its evolution, showing how great design can last for decades while staying relevant.
Lars Krüger is a designer and founder of the agencies diesdas.digital and DE.design. His master's thesis at the University of Applied Sciences in Düsseldorf, which focused on redesigning BVG's passenger guidance system and visual identity, was the foundation for this book.
Bodo Baumgardt played a key role in implementing the new visual identity and passenger guidance system as the deputy marketing director of BVG during the first years of German reunification. In 1992, he joined MetaDesign, and in 1995, he cofounded Baumgardt Consultants with Rolf Baumgardt.
Erik Spiekermann is a designer, typographer, author, and founder of MetaDesign and EdenSpiekermann. An honorary professor at the University of the Arts in Bremen and professor emeritus at the Berlin University of the Arts, he also holds an honorary doctorate from the Art Center College of Design in Pasadena and is a Royal Designer at London's Royal Society of Arts. Since 2013, he has run the p98a printing workshop in Berlin.
Axel Mauruszat founded the transportation planning office Agentur BahnStadt in 1997. He joined BVG in 2001 and has been a member of the editorial board of
Verkehrsgeschichtliche Blätter
since 2008. In addition to publishing several books about BVG, he has led the company's historical archive since 2018.
