In today¿s world which is characterized by the colour of fierce competition, the authors strive to find out the Talisman for the service providers. The mission has been to swim through the heart of the customers and find out the precious pearl (most enticing factor) from the whole exercise. This book is to provide empirical research on service quality among selected service sectors. This book makes a valuable contribution given the fact that there are only a limited number of comprehensive studies dealing with the assessment service quality with special focus on primary research among Banking, Restaurant, Hospital and Water Park.

Dr. Mamta Brahmbhatt is Associate professor in Quantitative Analysis & strategic Management, Doctorate in Banking, MBA with Finance and M.Com with Business Finance specialization. She is UGC_NET (Mgt), GSLET(Commerce) Qualified with DCA and SPSS certification.She is involved in research, training and teaching for over 14 years.