This book constitutes the proceedings of the Third Technology Conference on Performance Evaluation and Benchmarking, TPCTC 2011, held in conjunction with the 37th International Conference on Very Large Data Bases, VLDB 2011, in Seattle, August/September 2011.
The 12 full papers and 2 keynote papers were carefully selected and reviewed from numerous submissions. The papers present novel ideas and methodologies in performance evaluation, measurement, and characterization.

Shaping the Landscape of Industry Standard Benchmarks: Contributions of the Transaction Processing Performance Council (TPC).- Metrics for Measuring the Performance of the Mixed Workload CH-benCHmark.-Towards an Enhanced Benchmark Advocating Energy-Efficient Systems.-Optimization of Analytic Data Flows for Next Generation Business Intelligence Applications.-Normalization in a Mixed OLTP and OLAP Workload Scenario.-Measuring Performance of Complex Event Processing Systems.-Benchmarking with Your Head in the Cloud.-Extending TPC-E to Measure Availability in Database Systems.-SI-CV: Snapshot Isolation with Co-located Version.-Introducing Skew into the TPC-H Benchmark.-Time and Cost-Efficient Modeling and Generation of Large-Scale TPCC/TPCE/TPCH Workloads.-When Free Is Not Really Free: What Does It Cost to Run a Database Workload in the Cloud?.-A Fine-Grained Performance-Based Decision Model for Virtualization Application Solution.-A PDGF Implementation for TPC-H.-