Social, Cultural, and Philosophical Perspectives.- Through the Google Goggles: Sociopolitical Bias in Search Engine Design.- Reconsidering the Rhizome: A Textual Analysis of Web Search Engines as Gatekeepers of the Internet.- Exploring Gendered Notions: Gender, Job Hunting and Web Searches.- Searching Ethics: The Role of Search Engines in the Construction and Distribution of Knowledge.- The Gaze of the Perfect Search Engine: Google as an Infrastructure of Dataveillance.- Political, Legal, and Economic Perspectives.- Search Engine Liability for Copyright Infringement.- Search Engine Bias and the Demise of Search Engine Utopianism.- The Democratizing Effects of Search Engine Use: On Chance Exposures and Organizational Hubs.- 'Googling' Terrorists: Are Northern Irish Terrorists Visible on Internet Search Engines?.- The History of the Internet Search Engine: Navigational Media and the Traffic Commodity.- Information Behavior Perspectives.- Toward a Web Search Information Behavior Model.- Web Searching for Health: Theoretical Foundations and Connections to Health Related Outcomes.- Search Engines and Expertise about Global Issues: Well-defined Landscape or Undomesticated Wilderness?.- Conceptual Models for Search Engines.- Web Searching: A Quality Measurement Perspective.- Conclusion.- Conclusions and Further Research.

Web search engines are not just indispensable tools for finding and accessing information online, but have become a defining component of the human condition and can be conceptualized as a complex behavior embedded within an individual's everyday social, cultural, political, and information-seeking activities. This book investigates Web search from the non-technical perspective, bringing together chapters that represent a range of multidisciplinary theories, models, and ideas.