Serena Dyer is Lecturer in History and Material Culture at De Montfort University, UK.

1. Introduction: Shopping and Sensing: Embodied Experiences of Retail and Consumption; Serena Dyer.- 2. 'To Rub the Nose in the Tea': Smell, Taste, and the Assessment of Quality in Early-Nineteenth Century Tea Retail; Mathew Mauger.- 3. An Assault on the Senses: Cultural Representations of the Victorian Village Shop; Lucy Bailey.- 4. Women, Shopping and the Politics of Sitting Down; Stephanie Rainesl.- 5. Comfort and Safety: Shopping Spaces in Nineteenth-Century Amsterdam and Brussels; Anneleen Arnout.- 6. The Customer Set Free: Shopping Under Iron and Glass at the Bon Marché; Amanda Sikarskie.- 7. The Cry of Silk: Fetishism and Erotomania in Au Bonheur des Dames; Wendy Ligon Smith.- 8. "Behind the Scenes of a Retail Shop": Sensory Experiences of Living-In, 1880s-1920s; Alison Moulds.- 9. Synergy and Dissonance of the Senses: Negotiating Fashion through Second-Hand Dealing, Seconds Trading, Jumble Sales and Street Markets in 1930s London; Cheryl Roberts.- 10. 'A Seductive Weapon...a Necessary Luxury': Shopping for 'Designer Perfume' during the Interwar Period; Lucy Moyse Ferreira.- 11. Be My Baby: Developing Sensory Experiences for Teenagers in British Fashion Retail, 1945-1975; Bethan Bide.