1. Introduction.- 2. Consumer Demand: Theory.- 3. Consumer Demand: Separability and Commodity Aggregation.- 4. Consumer Demand: Empirical Analysis I.- 5. Consumer Demand: Empirical Analysis II.- 6. Quality, Heterogeneous Goods, and Cross Section Demand.- 7. Derived Demand, Marketing Margins, and Relationship between Output and Raw Material Prices.- 8. Retail-to-Farm Demand Linkages, Imperfect Competition, and Short-Run Price Determination.- 9. Dynamic Consumer Demand.- 10. Dynamic Models of the Firm.

Michael K. Wohlgenant is the William Neals Reynolds Distinguished Professor Emeritus at North Carolina State University, USA.