Winners win - Even when they lose.

It might sound counterintuitive - but it's the secret behind every great athlete, leader, and entrepreneur: Playing to win, regardless of the situation, regardless of whatever crisis comes your way.

Because here's the truth - crisis is inevitable. Whether it's a world-changing pandemic or daily annoyances, business owners are always just moments away from a seemingly impossible challenge that can quickly derail them.

Those who lose give up halfway through the game.

Those who win - don't leave the game until they're dragged off the court.

Winners play no matter what.

Winners rise to the occasion when everyone else quits.

Winners are the best - when life is at its worst.

In Win No Matter What, New York Times Best-Selling Author Suzanne Evans lays out the bare truth about what it takes to succeed in this ever-changing and unpredictable world we live in. Whether it's acknowledging the reality that business owners need problems to succeed to calling out what she dubs "The Just Say No Scam," this book is a call to arms for anyone who wants to be their best.