This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events. It explores how particular narratives are woven to tell (and sell) a national story and closely examines how national texts create key archival imagery that can promote tourism and events and shape national identity.

Leanne White is Senior Lecturer in Marketing at the College of Business, Victoria University, Australia. Her main research interests are national identity, commercial nationalism, popular culture, advertising, destination marketing and cultural tourism.